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Yahoo Foot


L’émission is a football show tailored for a mobile and desktop audience and represents the best content the French editorial team has to offer. It's a show for the football fans made by fans, which resonates well with the brand’s oath. Furthermore, the show is a genuine concentrate of passionate debate, fun anecdotes and insightful comments from football experts to provide an entertaining experience and some original content to the Yahoo platform. As such, this campaign was aiming to grow the web and app user base of Yahoo Sport by boosting traffic towards Yahoo Foot.