During my time at Yahoo, I fully immersed myself in the digital brand experience. I lead the EMEA rebranding initiative, which meant ensuring visual consistency across all platforms for over 70 products in 44 countries. I crafted digital assets, from animated banners to engaging eCRM campaigns, whilst learning HTML and Javascript to push campaigns further. I was also serving as the Brand Ambassador for the UK, reviewing and approving digital content before going live across EMEA and APAC. I even got to work with the BWT Alpine F1 Team on some innovative video content, creating content with Fernando Alonso and Alain Prost, this also included a virtual F1 pit garage tour.