In a Pre-COVID world, when events and celebrations took place in-person, printed assets were such a strong direction to get your message out there. Some of these deliverables range from public events and open spaces, to small scale swag items such as books, pens and clothing. In a world that is becoming more and more digital, one of the most powerful tools is the knowledge of print. To understand the difference between colour on screen vs on product, to know the finishings and furnishings available with the given budget, and the close connection you build with the personnel from a number of printing agencies – these are all vital to succeed in that digital world.
