JOSEPH REEDER

GRAPHIC DESIGNER
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Hollister's SHADE

Product Design

Focussing on the troubles that parents have when trying to make teenagers wear suncream, a number of creatives, including myself, produced a brand extension idea for Hollister named SHADE. As my role in the group was a designer, it was my job to produce the aesthetics of the product to reflect Hollister’s attributes. I also had to produce a brand book for SHADE, showing the reason and styling of the suncream.